Thrее wауѕ existing customers outperform nеw customers
Mоrе lіkеlу tо buy
70%
Mоrе lіkеlу tо try
50%
Mоrе lіkеlу tо spend
31%
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Accentiv’ brings you a data-driven customer engagement and loyalty platform that boosts revenue and marketing ROI. Accurately target your customers with AI-enabled micro-segmentation.
Boost your customer satisfaction and enhance customer lifetime value
Accentiv’ runs profitable loyalty programs that help you identify your most valuable customers, engage with them meaningfully and generate incremental, long-term value from them.
We bring to the table strategic, operational and analytical expertise in evolving customer relationship programs that grow and nurture your best customers. Our loyalty solutions provide comprehensive program planning, design and development. What’s more, we include end-to-end implementation of all components that go into a well-oiled loyalty program.
Our proprietary loyalty platforms and software solutions allow us to greatly increase efficiencies in cost, time and reach of your customer relationship initiatives.
Our experience in one-to-one communication helps you connect with your best customers and build long-term relationships with them while staying in sync with your overall brand objectives. We use all direct marketing media to achieve this – from printed brochures, promo coupons, catalogues and direct mail to personalised emailers, microsites, online catalogues, digital vouchers, SMS and social media
We are equipped to design, develop and manage full-fledged in-store retail loyalty programs with both points and privileges-based rewards to meet your individual requirements. We offer you ways of integrating our software with your point of sale technology and provide a secure interface with your servers to capture, validate and track consumer data.
Get everything you need to run a successful customer loyalty program
The points program is the most common program around the world as it is the simplest one. It is based on one simple principle: Spend more to get more.
Every time a customer makes a purchase in-store or on your website, they get a certain amount of points depending on the size of their purchase. These points are translated into some type of reward. Whether it is a discount or special customer treatment, customers seem to enjoy working towards collecting a points to redeem their rewards.
In spend programs, customer get loyalty credits for the amount they spend at a business. This program is very easy to understand, create and maintain. It is also proven to be an effective way to increase transaction amounts and reduce churn rate.
One way to find the right balance between attainable and desirable rewards is to implement a tiered system, which rewards initial loyalty and encourages more purchases.
In a nutshell, the tier program is based on levels of loyalty. Customers get points whenever they purchase something. The more points they receive, the higher their status in the program. And the higher the tier, the more rewards & recognition they will get.
Customers pay a monthly or annual fee to join your VIP member club with access to special services, discounts or unique opportunities. Your paid program should include benefits that are exclusive to members or it will lose its value.
If you structure a loyalty program that is aligned to your customers’ values, they are more likely to become brand ambassadors. The million-dollar question here is: How do you reward your customers without rewarding them?
First, it is very important to define your values. Let’s imagine that you run an online pet store and you know that your audience values animal welfare. One thing you may do it, is to start a loyalty program, similar to the point system, where customers’ purchases translate into currency. Then, every time a customer makes a purchase, you would donate a certain value to an animal rescue organization.
The reward when choosing the value-based program is to connect with customers on a deeper level by creating a strong and ethical relationship with them.
Strategic partnerships for customer loyalty can be super effective regarding customer retention, as you offer them more opportunities. At the same time, it can help the growth of your business by building new business relationships (partnerships).
While providing your customers with value that is relevant to them and goes beyond what your company can exclusively offer them, you demonstrate that you truly understand and care about their needs.
Who doesn’t love games?
A good idea is to introduce elements of gamification into your loyalty program to encourage repeat purchases, increase customer loyalty, challenge & entertain customers and help strengthen your brand’s image in a more engaging way.
A hybrid loyalty program is a combination of more than one type of loyalty system. You can merge 2 different systems such as the tier and the game program, where customers reach new levels of loyalty every time they complete a new level in your game. The participation in the game should of course entail a purchase.
Customer Loyalty Programs designed for data-driven engagement
Accentiv’s loyalty dashboard delivers a comprehensive view of your loyalty program in a single location. Customisable and scheduled reports offer insights into every aspect of your loyalty program from customer participation to revenue, loyalty marketing success, and liability.
Accentiv’s focus on customer loyalty offers a unique ability to analyse, draw insights, and continuously optimise your program for maximum performance.
Foster a strong sense of trust between your brand and customers
Did you know it costs you five times more to acquire new customers than it does to retain current customers? And did you know existing customers are 50% more likely to try a new product of yours as well as spend 31% more than new customers?
Accentiv’ India delivers end-to-end solutions from loyalty program development & implementation to loyalty rewards management & last-mile rewards fulfilment.