Transforming business relationship through loyalty: Automotive/Oil Industry

Transforming business relationship through loyalty: Automotive/Oil Industry




Relationship enhancement


One of the largest petroleum companies in India wanted to implement a comprehensive fleet management solution for their fleet owners and operators

Target Audience:

Fleet owners and operators


  • To build loyalty in relationships with the fleet owners and operators
  • To provide a benefit driven one stop solution for all the needs of fleet owners
  • To reward fleet owners with performance based incentives

Accentiv’ Roadmap:

  • Data capturing and transaction driven data analysis
  • Campaign planning and management
  • Rewards sourcing and fulfillment
  • Set up and management of technological platform

Program Impact:

  • The program helped in building loyalty in relationships with fleet owners and operators
  • Providing the fleet owners with one stop solutions made their trust and confidence in the brand stronger

Contact us to find out how we can help your organisation reach, recognize, reward and retain your customers, channel partners and employees.



Share this post

Explore other categories

Subsribe to Accentiv Newsletter

Get updates and learn from the best

More to explore


How data can transform your customer loyalty programs

Customer loyalty analytics allows for far more than targeted marketing. It’s a window into how customers think and, perhaps most importantly, can help predict a member’s behaviour in the future.

Let’s look at how a loyalty program software draw insights from your customer behaviour and improve return on your loyalty program investment.

Read More »
Case Studies

Top Customer Loyalty Trends for 2021 and beyond

It costs five times more to acquire new customers than it does to retain current customers and existing customers are 50% more likely to try a new product of yours as well as spend 31% more than new customers. Hence, it is no surprise that customer retention is a crucial factor deciding the success of any business.

Read More »

We are building loyalty ecosystem

A business with a 60% customer retention rate is losing 3-4 times as many customers a business with 80% retention rates. Besides, increasing customer retention by just 5% boosts profits by 25 to 95%, according to the advisory firm Bain & Co.