Transforming business relationship through loyalty: Automotive/Oil Industry
Industry:
Automotive/Oil
Intent:
Relationship enhancement
Background:
One of the largest petroleum companies in India wanted to implement a comprehensive fleet management solution for their fleet owners and operators
Target Audience:
Fleet owners and operators
Objectives:
Accentiv’ Roadmap:
Program Impact:
Contact us to find out how we can help your organisation reach, recognize, reward and retain your customers, channel partners and employees.
Customer loyalty analytics allows for far more than targeted marketing. It’s a window into how customers think and, perhaps most importantly, can help predict a member’s behaviour in the future.
Let’s look at how a loyalty program software draw insights from your customer behaviour and improve return on your loyalty program investment.
It costs five times more to acquire new customers than it does to retain current customers and existing customers are 50% more likely to try a new product of yours as well as spend 31% more than new customers. Hence, it is no surprise that customer retention is a crucial factor deciding the success of any business.
We are building loyalty ecosystem
A business with a 60% customer retention rate is losing 3-4 times as many customers a business with 80% retention rates. Besides, increasing customer retention by just 5% boosts profits by 25 to 95%, according to the advisory firm Bain & Co.
Accentiv’ India delivers end-to-end solutions from loyalty program development & implementation to loyalty rewards management & last-mile rewards fulfilment.