Boosting sales and renewals by enhancing sales incentives: Insurance Industry




Sales Incentive Program


One of the prime insurance companies across India selling car, two- wheeler, health & travel insurance with one-of-its-kind insurance policies.

Inbound and outbound teams are incentivised based on predefined criteria with points that are redeemable for a wide range of rewards from Bank Gift Cards, physical & electronic vouchers and merchandise across categories.

Target Audience:

On roll and contractual employees


  • To increase the number of sales calls by sales people
  • To stimulate the sales force by providing a needed change of pace
  • To improve customer service by sales people
  • To increase total sales volume

Accentiv’ Roadmap:

  • Understanding the requirement and scope
  • Finalisation of the incentive structure and workflow
  • Acquiring the data in pre-defined format for the complete organisation
  • Getting approval on the program catalogue
  • Creating the Sales Incentive Program in a demo environment
  • Access to the client for UAT and getting UAT approval from the client
  • Configuring the R&R in the production environment
  • Training to the program administrators

Program Impact:

Sales Incentive Pay out has been increased which is directly proportional to the Insurance sales & renewals. Company is planning to include all inbound and outbound processes in the program following its success.

Contact us to find out how we can help your organisation reach, recognize, reward and retain your customers, channel partners and employees.



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A business with a 60% customer retention rate is losing 3-4 times as many customers a business with 80% retention rates. Besides, increasing customer retention by just 5% boosts profits by 25 to 95%, according to the advisory firm Bain & Co.