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Expert conversation on Customer Loyalty, in the CX conclave by Accentiv

As more and more loyalty programs get launched in India, one of the key shifts that is happening in the retail loyalty sector is the move to go away from issuance of loyalty cards for the customers enrolled into the CRM program of the retailer. This is where the ability to understand the customer and retain them with relevant, consistent and rewarding engagement becomes the key for brands. Hence, there is a huge interest in understanding what drives customer loyalty and to know how brand can leverage technology to provide that unique customer engagement which will build stickiness. With that thought, Accentiv’ Edenred had the experts talking at the CX conclave at Holiday Inn, Mumbai.