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Edenred bets big on digital reward systems

Aims to target e-commerce enterprises; expects 65% digitisation of issue volume

Two years after it started its digitisation programme, rewards and loyalty service provider Edenred India has said it is seeing significant growth and higher adoption rate of its services.

The Indian arm of the French multinational said that in line with its international strategy, it will be focusing on increasing its digital footprint to reach newer markets and introduce newer products.

India promising’

“The Indian market is highly promising. We started our digital journey two years ago and are seeing 65 per cent digitisation of our products and services,” Bertrand Dumazy, Chairman and CEO of Edenred Group told BusinessLine.

Dumazy said that it has recently shifted from a paper-based meal and gift vouching to a digital system with smartcards.