Making the members feel privileged with exclusive experiences: Retail Industry




Enhancing brand-customer relations


A luxury apparel brand wanted a comprehensive relationship program for its loyalists to enhance the brand-customer relationship. They wanted to offer them a liberal dose of privileges and an exclusive experience other than a points based program.

Target Audience:



  • To increase wallet share among the members
  • To increase engagement with the customer on a one-to-one level
  • To pamper high value customers with exclusive privileges

Accentiv’ Roadmap:

  • Program strategy including campaign & event planning
  • Conceptualisation and development of program communication and collaterals
  • Creative and data analytics services
  • Store staff training and incentivisation
  • Helpdesk and customer query management

Program Impact:

  • Above 50% repeat business was observed among members
  • Significant increase in new enrolments with a focus on quality customer data capture
  • High level of customer engagement through in-store and sponsored events

Contact us to find out how we can help your organisation reach, recognize, reward and retain your customers, channel partners and employees.


Share this post

Explore other categories

Subsribe to Accentiv Newsletter

Get updates and learn from the best

More to explore

We are building loyalty ecosystem

A business with a 60% customer retention rate is losing 3-4 times as many customers a business with 80% retention rates. Besides, increasing customer retention by just 5% boosts profits by 25 to 95%, according to the advisory firm Bain & Co.