MS Ashok at the 7th Loyalty Summit 2014

MS Ashok, COO of Accentiv’ was among the panelists at the 7th Loyalty Summit, 2014 in Mumbai discussing the topic of ‘Loyalty and Retention – Strategies and Tactics to Increase Value, Engagement and Profits’.

Quoting the example of ‘The Upper Crest’ program run by Accentiv’ for Louis Philippe which went beyond mere points to privileges and strategic tie-ups, Mr. Ashok was of the view that adding value to a program was the key to a successful program in these days of loyalty clutter in the market place.