Omnichannel has been a buzzword in the industry for years, but after the disruptive changes of the COVID-19 pandemic, simply having multiple marketing channels is no longer an advantage, but instead a must-have — especially for retailers.
Customer loyalty analytics allows for far more than targeted marketing. It’s a window into how customers think and, perhaps most importantly, can help predict a member’s behaviour in the future.
Let’s look at how a loyalty program software draw insights from your customer behaviour and improve return on your loyalty program investment.
Accentiv’ India delivers end-to-end solutions from loyalty program development & implementation to loyalty rewards management & last-mile rewards fulfilment.