Transforming business relationship through loyalty: Automotive/Oil Industry

Industry:

Automotive/Oil

Intent:

Relationship enhancement

Background:

One of the largest petroleum companies in India wanted to implement a comprehensive fleet management solution for their fleet owners and operators

Target Audience:

Fleet owners and operators

Objectives:

  • To build loyalty in relationships with the fleet owners and operators
  • To provide a benefit driven one stop solution for all the needs of fleet owners
  • To reward fleet owners with performance based incentives

Accentiv’ Roadmap:

  • Data capturing and transaction driven data analysis
  • Campaign planning and management
  • Rewards sourcing and fulfillment
  • Set up and management of technological platform

Program Impact:

  • The program helped in building loyalty in relationships with fleet owners and operators
  • Providing the fleet owners with one stop solutions made their trust and confidence in the brand stronger

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