Making the members feel privileged with exclusive experiences: Retail Industry
Enhancing brand-customer relations
A luxury apparel brand wanted a comprehensive relationship program for its loyalists to enhance the brand-customer relationship. They wanted to offer them a liberal dose of privileges and an exclusive experience other than a points based program.
- To increase wallet share among the members
- To increase engagement with the customer on a one-to-one level
- To pamper high value customers with exclusive privileges
- Program strategy including campaign & event planning
- Conceptualisation and development of program communication and collaterals
- Creative and data analytics services
- Store staff training and incentivisation
- Helpdesk and customer query management
- Above 50% repeat business was observed among members
- Significant increase in new enrolments with a focus on quality customer data capture
- High level of customer engagement through in-store and sponsored events
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