An effective channel loyalty program for retailers in rural India: Agribusiness Industry

Industry:

Agribusiness

Intent:

Channel engagement

Background:

A multi-national pesticide company’s channel partner loyalty initiative was intended for distributors and retailers involved in the whole distribution process. The idea was to ensure that the desired growth level is achieved in sync with the overall business strategy.

Target Audience:

Distributor and retailer network across India

Objectives:

  • To engage the channel partners and increase their participation level leading to larger market share achievement
  • To expand existing retail network by creating an aspirational value for the retailers

Accentiv’ Roadmap:

  • Development of program strategy and campaign communication
  • Segmented threads of communication for different sets of target audience
  • Incentive based strategy for retailers involving transactional and behavioral points
  • Unique technological methods for mapping and capturing different SKUs data at the distributor & retailer level
  • Helpdesk management services for campaigns and smooth program communication
  • Exhaustive data driven program analysis to formulate effective campaign strategy and mapping campaign ROI

Program Impact:

  • Program awareness based initiatives acted as a catalyst in increasing the program participation level and SMS response rate
  • Training sessions for the target audience helped in enhancing the overall program understanding in terms of earn and burn mechanism
  • Targeted campaigns strategy resulted in incremental sales and higher redemption levels
  • Usage of unique technology for mapping SKUs data helped in identifying and tracking the whole distribution process smoothly

Contact us to find out how we can help your organisation reach, recognize, reward and retain your customers, channel partners and employees.

CONTACT US

Share this post

Share on facebook
Share on linkedin
Share on twitter
Share on email
Explore other categories

Subsribe to Accentiv Newsletter

Get updates and learn from the best

More to explore

Generic

How data can transform your customer loyalty programs

It costs five times more to acquire new customers than it does to retain current customers and existing customers are 50% more likely to try a new product of yours as well as spend 31% more than new customers. Hence, it is no surprise that customer retention is a crucial factor deciding the success of any business.

Read More »
Case Studies

Top Customer Loyalty Trends for 2021 and beyond

It costs five times more to acquire new customers than it does to retain current customers and existing customers are 50% more likely to try a new product of yours as well as spend 31% more than new customers. Hence, it is no surprise that customer retention is a crucial factor deciding the success of any business.

Read More »

We are building loyalty ecosystem

A business with a 60% customer retention rate is losing 3-4 times as many customers a business with 80% retention rates. Besides, increasing customer retention by just 5% boosts profits by 25 to 95%, according to the advisory firm Bain & Co.