The 9th Loyalty Summit was held on 3rd & 4th February 2016 at Taj Lands End, Mumbai—showcasing the strategies of leading brands in their efforts to retain & monetize customer loyalty. The focus of this year’s conference was “Loyalty in The Digital Age - Insights vs. Automation”
The 2 day conference saw talks, case studies & panel discussions by leading industry experts on diverse subjects like Living the Brand, The Millennial Mind, Loyalty Being the New Black, Mobile/ Social First, Consumer Trend Canvas and Gamification to Drive Human Behavior. Some of the best brand loyalty programs were also awarded as part of the conference.
Mr. M.S.Ashok, Chief Operating Officer Accentiv India was one of the leading panelists for the conference. He touched upon how existing loyalty trends rooted in transactional industries like retail, airlines and credit cards have been changing and non-traditional markets are emerging to embrace new-age loyalty solutions.
MS Ashok, COO Accentiv’ India as one of the panelists for the discussion