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October, 2011 - 'It's Important To Create Aspirations' – by MS Ashok
MS Ashok, COO, Accentiv' India, talks about his firm, the business, and what is identified as opportunities Mileage points, discounts, rewards. Words that should be music in the consumer culture we live in. But not all loyalty programs — in essence goodies that encourage greater consumption — are the same. Many companies make a business out of designing and implementing loyalty programs for banks retailers, airlines and sundry other consumer-oriented businesses.
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FedEx Corp. is one of the world's largest express transportation company serving more than 220 countries and territories worldwide.