Aiming at Taiwan’s blooming mobile commerce, Carrefour and Edenred jointly launched Carrefour Ticket Xpress in Taiwan, the very first digital voucher service of Carrefour group worldwide.
Ticket Xpress allows Carrefour to send offers (products or discounts) to its customers thanks to an e-voucher. Upon receipt by email or SMS, the beneficiary can exchange his voucher against the offer proposed by Carrefour.
With Carrefour Taiwan’s huge customer base and the wide adoption by local partners including major banks, loyalty and employee benefit programs, this eco-friendly and industry-leading mobile technology is expected to create a significant momentum in both retail and mobile payment market in Taiwan.
Starting today, Carrefour Ticket Xpress is available at the major banks’ loyalty programs online channels. Consumers can use their reward points to get their Carrefour Ticket Xpress directly delivered to their mobile devices, and spend it by simply scanning the barcode at any of 87 Carrefour stores in Taiwan.
Rami Baitieh, CEO of Carrefour Taiwan, and Bertrand Dumazy during the press conference in Taïwan on August, 24th 2016.