Case Studies

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By Solution Channel Loyalty Customer Loyalty Employee Loyalty

 

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Tommy Hilfiger The Club

Loyalty - FMCG/Retail

 

Background

Tommy Hilfiger wanted a comprehensive relationship program for its "diehard" loyalists with a liberal dose of privileges and an exclusive experience other than a points based program

 

Objectives

• A focused initiative for pampering high value customers with exclusive privileges
• Increase the share of wallet among existing customers

 

 

Action plan

THE CLUB - Customer Relationship Program, a relationship program for TH's "diehard" loyal customers

 

 

Results

400 Gold Members and 40% sales out of total TH sale in just 3 months. A well planned and executed communication strategy for the program has brought 400 Gold Members and 40% sales out of total TH sale in just a short span of 3 months. The program will go All India in the coming months with more exclusive privileges

 

Targets

• Customers

 

 

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