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LG One 2 ka 4
Loyalty - IT/Telecom/Equipment
Background
LG is the market leader in consumer durables and recognised as a leading technology innovator in the information technology and mobile communications business. LG wanted to enter the already saturated PC market in India and increase its market share through innovative marketing
Objectives
- Increase the market share in the PC segment
- Build relationships with the IT channel partners
- Identify the best partners and rewards them with performance based incentives
Action plan
- Channel Partner Program
- For the first time in India, LG PC wanted to launch a web based
- Channel Partner Program for IT Channel Partners selling Notebooks & Desktops
Results
- Record Member Registrations in the First week of Launch of the Program - approx 400 members registered
- Total Points awarded till date - 275800
Targets
- IT Channel Partners
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