Case Studies

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By Solution Channel Loyalty Customer Loyalty Employee Loyalty

 

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Indian Oil Corporation Ltd. Fleet Card Program

Loyalty - Automotive/Oil

 

Background

Indian Oil Corporation Ltd. is India's largest petroleum company and they wanted to implement a comprehensive fleet management solution for their fleet owners and operators

 

Objectives

• Build loyalty in relationships with the fleet owners and operators
• Provide a benefit driven one stop solution for all the needs of fleet owners
• Reward fleet owners with performance based incentives

 

 

Action plan

• Fleet Card reward based program

 

 

Results

• Helped in building loyalty in relationships with fleet owners and operators
• Gained fleet owner trust and confidence by proving them one stop solution for all their needs

 

Targets

• Fleet owners

 

 

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