Case Studies

Select a case study

 

By Solution Channel Loyalty Customer Loyalty Employee Loyalty

 

By Industry IT Logistics Retail Automobiles Oil & Gas Financial Services

 

 

FedEx Purple Club

Loyalty - Logistics

 

Background

FedEx Corp. is one of the world's largest express transportation company serving more than 220 countries and territories worldwide. FedEx wanted to implement a reward based loyalty marketing program for its customers to identify its most active customers, build positive business relationships with them

 

Objectives

• Generate incremental revenues through a reward based program for direct and active customers
• Study the overall behaviour and responsiveness of customers towards a reward based program
• Identify the key revenue drivers/generators
• Streamline the communication flow at all customers touch points

 

Action plan

• Several direct marketing campaigns were launched
• Customer Loyalty Program was launched

 

 

Results

• 25,000 existing customers receiving updates on new program
• Approximately 2.5 lacs prospective customers contacted through email campaigns
• Generated the revenues over and above the "Business As Usual"
• Provided an insight for direct and active customers overall behaviour and responsiveness towards a reward based program
• Helped FedEx in building long lasting relationships with their active and direct customers.

 

Targets

• Customers

 

 

Contact us to find out how we can help your organisation reach, recognize, reward and retain your customers, channel partners and employees.

 

 

Products