Case Studies

Select a case study

 

By Solution Channel Loyalty Customer Loyalty Employee Loyalty

 

By Industry IT Logistics Retail Automobiles Oil & Gas Financial Services

 

 

AMD Fax & Win

Loyalty - IT/Telecom/Equipment

 

Background

Advanced Micro Devices (AMD), is a global supplier of integrated circuits for the personal and networked computer and communications markets, wanted to identify, reward and build relationships with system builders who are the key influencers of purchasing behaviour for the Home and Small and Medium Business (SMB) customers

 

Objectives

• Develop a strategy to identify and acquire existing and prospect SBs across the country
• Devise a marketing program to achieve the objective of increasing the SB counter share for AMD processors
• Design and implement effective communication material
• Implement, monitor and analyze program performance

 

 

Action plan

• Partner Relationship Management Program
• Comprehensive communication plan (online & offline) to reach to maximum system builders
• Promotions to build good recall and understand the program mechanism
• Quick response management

 

 

Results

• Very high Return on Investment as sales grew nearly 300% over 3 quarters
• 30% new SBs joined the program
• Participation from over 40 cities

 

Targets

• System Builders

 

 

Contact us to find out how we can help your organisation reach, recognize, reward and retain your customers, channel partners and employees.

 

 

Products