Case Studies

Select a case study

 

By Solution Channel Loyalty Customer Loyalty Employee Loyalty

 

By Industry IT Logistics Retail Automobiles Oil & Gas Financial Services

 

 

Amara Raja Batteries

Loyalty - Automotive/Oil

 

Background

Amara Raja's Amaron Hi-Way truck batteries catered to the heavy commercial vehicles (HCV) segment, but it found itself as one of the marginal players in this market segment with low product visibility and brand awareness

 

Objectives

• Increase awareness and visibility of Hi-Way batteries
• Develop a healthy relationship with fleet owners on a one-to-one basis
• Educate fleet owners about its product line, policies and procedures
• Enroll and educate the key influencers segment about Amaron Hi-Way batteries so that they can recommend this product to the fleet owners

 

 

Action plan

• Customer Relationship Management Program
• Market Research and Analysis
• Single CRM program both for fleet owners and auto electricians
• Promotional activities to raise the brand awareness

 

 

Results

• Captured the market share and gained high level of product acceptance
• High level of repeat purchases and enjoyed customer trust and confidence
• Increase in sales by 200%

 

Targets

• Fleet Owners and auto electricians

 

 

Contact us to find out how we can help your organisation reach, recognize, reward and retain your customers, channel partners and employees.

 

 

Products