Case Studies


  • Motivating the workforce through employee R & R initiatives

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Industry:

FMCG

Intent: 

Employee Recognition

Background:

One of the largest Fast Moving Consumer Goods Company in India initiated several rewards & recognition programs for their employees to reward them for their various achievements in the company, based on different functions and work levels.

They wanted to implement an umbrella Rewards & Recognition initiative under which all the employee initiatives could be clubbed and a single platform be created for the employees where they would be motivated & incentivized for their performance.

Target Audience: 

Employees

Objectives:
  • To enhance the experience of the employees by having a centralized program with easy processes that would offer rewards & privileges to them
  • To provide a single platform for the managers to create more employee rewards & recognition initiatives in the future, under the umbrella initiative
Accentiv’ Roadmap:
  • Campaign management as per the various initiatives for the employees in order to motivate them to participate
  • Conceptualizing and development of program communication and collaterals
  • Conceptualizing, planning and managing relationship building initiatives
  • Points management
  • Exhaustive and relevant redemption catalogue management
  • Data analysis in order to establish relevant member insights to improve the overall program performance
 Program Impact:
  • Higher number of redemptions were observed with higher point value
  • Better control over the redemptions
  • Higher traffic was observed on the program micro-site during the campaign roll-outs
  • Level of program participation of the employees increased
  • As a ripple effect, other sub-arms of the organization are also considering rolling out similar umbrella employee Rewards and Recognition campaign in Bangladesh & Sri Lanka

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