Case Studies


  • Enhancing customer engagement through targeted communication

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Industry:

Retail

Intent: 

Customer Engagement

Background:

One of the premium apparel brands in the retail sector which is defined by people that personify style, attitude, luxury and comfort. Following an inimitable aesthetic, this remarkable collection is meant for the young, passionate and upwardly mobile.

The customer loyalty program was started in 2007 to acknowledge the brand loyalists & make them feel proud to be associated with the brand. The idea was to pamper them with exclusive benefits in order enhance their experience of the brand.

Target Audience: 

Customers

Objectives:
  • To increase repeat customer footfall & maximise customers' wallet share
  • To engage the existing customers through relevant and effective communication
  • Build stronger customer relationships and enhance brand loyalty by providing exclusive benefits to them
Accentiv’ Roadmap:
  • Conceptualising & development of program
  • Conceptualising, planning & managing relationship-building events to increase the customer interaction
  • Priority treatment of the program members
  • Providing relevant privileges & tie-ups to the program members across India
 Program Impact:
  • About 30 % increase in enrollments was observed year on year
  • Increase in repeat footfalls
  • Increased engagement level was observed every year 
  • Increased participation level was observed at the events conducted for program members

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