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Case Studies
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Nortel Overdrive
Loyalty - IT/Telecom/Equipment
Nortel Networks, the telecommunications equipment giant, was trying to change its perception in the Indian market. Nortel was perceived by its channel partners as a company with excellent product strengths but without the aggression and the drive to implement innovative channel marketing initiatives, promotion schemes and on ground activities
FedEx Purple Club
Loyalty - Others
FedEx Corp. is one of the world's largest express transportation company serving more than 220 countries and territories worldwide. FedEx wanted to implement a reward based loyalty marketing program for its customers to identify its most active customers, build positive business relationships with them
Tommy Hilfiger The Club
Loyalty - FMCG/Retail
Tommy Hilfiger wanted a comprehensive relationship program for its "diehard" loyalists with a liberal dose of privileges and an exclusive experience other than a points based program
AMD Fax & Win
Loyalty - IT/Telecom/Equipment
Advanced Micro Devices (AMD), is a global supplier of integrated circuits for the personal and networked computer and communications markets, wanted to identify, reward and build relationships with system builders who are the key influencers of purchasing behaviour for the Home and Small and Medium Business (SMB) customers
Amara Raja Batteries
Loyalty - Automotive/Oil
Amara Raja's Amaron Hi-Way truck batteries catered to the heavy commercial vehicles (HCV) segment, but it found itself as one of the marginal players in this market segment with low product visibility and brand awareness
LG One 2 ka 4
Promotions - IT/Telecom/Equipment
LG is the market leader in consumer durables and recognised as a leading technology innovator in the information technology and mobile communications business. LG wanted to enter the already saturated PC market in India and increase its market share through innovative marketing
Indian Oil Corporation Ltd. Fleet Card Program
Loyalty - Automotive/Oil
Indian Oil Corporation Ltd. is India's largest petroleum company and they wanted to implement a comprehensive fleet management solution for their fleet owners and operators
HDFC Standard Life Insurance
Sales incentives - Finance
HDFC Standard Life Insurance Company Ltd. is one of India's leading private insurance companies, which offers a range of individual and group insurance solutions. They wanted to increase the sales by motivating the financial consultants and build loyalty in relationships with them
SBI Life Insurance Life Pleasures
Sales incentives - Finance
SBI Life Insurance Company Limited is a joint venture between the State Bank of India and BNP Paribas Assurance which comprises of the most productive force of more than 63,000 Insurance Advisors, offers door to door insurance solutions to customers. They wanted to implement a performance based incentive program for their SBI Life Bancassurance channel
Genpact Cheers
Loyalty - IT/Telecom/Equipment
Genpact is a leader in managing business processes. Genpact couples its deep process knowledge, insights and best practices with focused IT capabilities, targeted analytics and pragmatic reengineering to deliver a comprehensive solution. Genpact has a broad portfolio of core enterprise and industry-specific services across verticals
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Case Studies
FedEx Corp. is one of the world's largest express transportation company serving more than 220 countries and territories worldwide.