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A Big Win for Accentiv’ – The Upper Crest wins the best CRM program in India at Loyalty Summit 2014

It was a truly proud moment, at the 7th loyalty summit 2014, when team LOUIS PHILIPPE lifted two coveted trophies. The Upper Crest program, run by Louis Philippe and managed by Accentiv’, won both the 'Retail Sector - Single Speciality Format' and 'Champion of Champions - Loyalty/CRM Program of the Year' awards. 

The overall program approach which includes data driven targeted campaigns, engagement driven communication and strategies beyond points with tie-ups and privileges for members were much appreciated and commended. 

Little wonder The Upper Crest now has over 5.5 lakh participating members contributing to Louis Philippe business month on month.

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